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•Major Overview

Marketing is the most important major amongst students in the Kingdom of Cambodia as well as in the world in strengthening and developing all types of business. The course focuses on finding and meeting the needs of customers, information collecting, and information analyzing and leads to making decision on running a business service or product. This course also focuses on project developing, method of creating and selecting types of products, strategy on price setting, strategy on choosing business place, and strategy on advertising campaign in order to develop business institution and improve sales effectively. This course is a smart choice for students who wish to become professional marketing managers, Public relation officers, and or international relation officers within business companies, non-governmental organizations, and other institutions of both private and public sectors.

•Curriculum

Curriculum is prepared professionally by following the international standards in order to meet the needs of job markets of the local, regional and international by focusing strongly on major marketing skills including principles of marketing, marketing strategies, sales strategies, marketing networking, target markets, types of market, customer's behavior, business ethics, entrepreneurship, and leadership. All subjects are conducted in English and the course books are new and selective.

•Learning Outcomes

Upon the completion of the major, graduates will be able to become capable managers managing human resources. In addition, they will be able to collect information, do data analyzing, decision making, market planning, market controlling, and grasping market opportunities which are advantageous to business operating as well as working in various institutions.

•Career Opportunities:Graduates of this major will become;

• Business Marketing Managers
• Customer Service Managers
• Sales Managers
• Market Researchers
• Sale Representatives, etc.

Program of Studies
Foundation Year
Semester 1

Core English 1A
Writing Skills
Principles of Economics
Introduction to Sociology
Khmer Studies
Credits

3
3
3
3
3
Semester 2

Core English 1B
Introduction to Environment
Public Administration
Soft Skills
Math for Business
Credits

3
3
3
3
3
*Oriented Subjects 2
Year 2
Semester 1

English 2A
Mathematics for Business
Microeconomics
Principles of Accounting 2
Principles of Marketing
Credits

3
3
3
3
3
Semester 2

English 2B
Statistics for Business
Macroeconomics
Business Concepts
Supervision Skills
Credits

3
3
3
3
3
Year 3
Semester 1

English for Business Studies
Business Communication
Business Ethics
Operation Management
Human Resource Management
Credits

3
3
3
3
3
Semester 2

English for Communi. Success
Business Environment
Small Business Management
Organization Behaviors
Research Methodology
Credits

3
3
3
3
3
Credits
Semester 1

International Marketing
Marketing Management
Project Management
Consumer Behaviors
Marketing Research
Credits

3
3
3
3
3
Semester 2

Strategic Management
Sale Management
Principles of E-Business
Advertising and Promotion
Research Papers
Internships
Credits

3
3
3
3
6
6
Total 131 Credits


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